News & UpdatesFrom Senaro to Almuruna One: the same technology, one clearer brand
Why older press articles still use the name Senaro, and why the technology continues today as Almuruna One.
Almuruna ·
Anyone searching for Almuruna One today may still come across older articles, mentions and posts that use the name Senaro. That makes sense. The technology now called Almuruna One was originally released under that name. In substance, however, the move to Almuruna One is less significant than the change of name might suggest.
The technology has been developed further. The architecture has continued to grow. But the core question behind it has remained the same. How do we bring information, processes and signals surrounding people and organisations closer together, without removing human decision-making from the process?
So why the new name?
Because the technology has never been separate from Almuruna. Almuruna works on leadership, organisational development, HR, culture and change. In that work, we see the same problem time and again. Important information is scattered. Processes exist side by side. Signals often only become visible when a situation already demands significant attention.
Almuruna One grew out of that practice. Not as a separate technology experiment alongside Almuruna, but as another way of working on the same organisational questions. By bringing the technology under the Almuruna brand, that relationship becomes clearer. One brand. Different forms of expertise.
Technology that is not separate from the work
That is important to us. We do not believe that technology can replace HR, leadership or organisational development. We do believe, however, that it can better organise much of the work involved. Bringing information together. Preserving context. Making patterns visible. Aligning processes. So that people can devote their attention to the part where human judgement is actually needed.
That principle was part of Senaro. It is part of Almuruna One today.
What changes for existing users?
The brand name. Not the premise of the technology. Existing product development will continue within Almuruna One and the broader Almuruna identity. Older publications will of course remain, and may therefore still refer to Senaro. Today, Almuruna One is the name under which the platform continues. The same technological foundation.
But closer to the place it always came from.
Almuruna.
About Almuruna and Almuruna One